{"id":3007,"date":"2021-04-15T13:27:45","date_gmt":"2021-04-15T13:27:45","guid":{"rendered":"https:\/\/ehmer-consulting.de\/my-expertise\/"},"modified":"2021-04-16T16:56:19","modified_gmt":"2021-04-16T14:56:19","slug":"my-expertise","status":"publish","type":"page","link":"https:\/\/ehmer-consulting.de\/en\/my-expertise\/","title":{"rendered":"MY EXPERTISE"},"content":{"rendered":"

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My Expertise.<\/h2><\/div>[vc_empty_space height=”10px”][vc_column_text]Due to my long-standing experience in different industries, I have built up the following expertise:[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/6″ column_border_style=”solid” column_border_color=”#00b5e2″ column_border_width=”2px 0px 0px 0px” column_padding_left=”15px”]

Brand Management<\/h2><\/div>[vc_column_text]<\/p>\n
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  • Domestic and global brand management.<\/li>\n
  • Brand management in different organizations (line-, matrix-organizations, owner-managed, local and global corporations, WHQ und local responsibilities).<\/li>\n<\/ul>\n

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    Sales<\/h2><\/div>[vc_column_text]<\/p>\n
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    • Analysis of markets and competition, based on the identification and evaluation of market opportunities.<\/li>\n
    • Drafting of business plans and managing and monitoring the achievement of goals.<\/li>\n
    • Development, implementation and monitoring of sales strategies.<\/li>\n
    • Development and implementation of strategic product lines and range concepts.<\/li>\n
    • Sales controlling\/management by performance summary for sales, key sales metrics, sales statistics.<\/li>\n<\/ul>\n

      Expertise in different sales channels:<\/p>\n

      Wholesale \u2013 retail \u2013 online \u2013 multichannel retailing.[\/vc_column_text][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/6″ column_border_style=”solid” column_border_color=”#00b5e2″ column_border_width=”2px 0px 0px 0px” column_margin_left=”10px” column_padding_left=”15px”]

      Marketing\/Communication<\/h2><\/div>[vc_column_text]<\/p>\n
        \n
      • Developing brand strategy.<\/li>\n
      • Strategic planning, execution, implementation and controlling.<\/li>\n
      • Steering of creative agencies and all other service providers.<\/li>\n
      • Communications planning, execution and controlling.<\/li>\n
      • Planning & steering of the entire marketing-mix.<\/li>\n
      • Analysis by market research (primary market studies, desk research, pre- and post-test).<\/li>\n
      • Content Marketing, Online Marketing, Social Media.<\/li>\n
      • B2B, B2C.<\/li>\n<\/ul>\n

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        Change Management<\/h2><\/div>[vc_column_text]<\/p>\n
          \n
        • Process optimization.<\/li>\n
        • Development, implementation and roll-out of new strategies.<\/li>\n
        • Setting up organizational structures and developing of standardized processes. Re-organization.<\/li>\n
        • Re-Launch of brands, products.<\/li>\n
        • Digital transformation.<\/li>\n
        • Implementation of all measures.<\/li>\n<\/ul>\n

          [\/vc_column_text][vc_empty_space height=”200px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”100px”][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

          [vc_row][vc_column width=”1\/6″][\/vc_column][vc_column width=”4\/6″][vc_empty_space height=”10px”][vc_column_text]Due to my long-standing experience in different industries, I have built up the following expertise:[\/vc_column_text][vc_empty_space height=”10px”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column.<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/ehmer-consulting.de\/en\/wp-json\/wp\/v2\/pages\/3007"}],"collection":[{"href":"https:\/\/ehmer-consulting.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ehmer-consulting.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ehmer-consulting.de\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ehmer-consulting.de\/en\/wp-json\/wp\/v2\/comments?post=3007"}],"version-history":[{"count":3,"href":"https:\/\/ehmer-consulting.de\/en\/wp-json\/wp\/v2\/pages\/3007\/revisions"}],"predecessor-version":[{"id":3140,"href":"https:\/\/ehmer-consulting.de\/en\/wp-json\/wp\/v2\/pages\/3007\/revisions\/3140"}],"wp:attachment":[{"href":"https:\/\/ehmer-consulting.de\/en\/wp-json\/wp\/v2\/media?parent=3007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}