Due to my long-standing experience in different industries, I have built up the following expertise:

• Domestic and global brand management.
• Brand management in different organizations (line-, matrix-organizations, owner-managed, local and global corporations, WHQ und local responsibilities).

• Analysis of markets and competition, based on the identification and evaluation of market opportunities.
• Drafting of business plans and managing and monitoring the achievement of goals.
• Development, implementation and monitoring of sales strategies.
• Development and implementation of strategic product lines and range concepts.
• Sales controlling/management by performance summary for sales, key sales metrics, sales statistics.

Expertise in different sales channels:

Wholesale – retail – online – multichannel retailing.

• Developing brand strategy.
• Strategic planning, execution, implementation and controlling.
• Steering of creative agencies and all other service providers.
• Communications planning, execution and controlling.
• Planning & steering of the entire marketing-mix.
• Analysis by market research (primary market studies, desk research, pre- and post-test).
• Content Marketing, Online Marketing, Social Media.
• B2B, B2C.

• Process optimization.
• Development, implementation and roll-out of new strategies.
• Setting up organizational structures and developing of standardized processes. Re-organization.
• Re-Launch of brands, products.
• Digital transformation.
• Implementation of all measures.