My Expertise.

Due to my long-standing experience in different industries, I have built up the following expertise:

Brand Management

  • Domestic and global brand management.
  • Brand management in different organizations (line-, matrix-organizations, owner-managed, local and global corporations, WHQ und local responsibilities).


  • Analysis of markets and competition, based on the identification and evaluation of market opportunities.
  • Drafting of business plans and managing and monitoring the achievement of goals.
  • Development, implementation and monitoring of sales strategies.
  • Development and implementation of strategic product lines and range concepts.
  • Sales controlling/management by performance summary for sales, key sales metrics, sales statistics.

Expertise in different sales channels:

Wholesale – retail – online – multichannel retailing.


  • Developing brand strategy.
  • Strategic planning, execution, implementation and controlling.
  • Steering of creative agencies and all other service providers.
  • Communications planning, execution and controlling.
  • Planning & steering of the entire marketing-mix.
  • Analysis by market research (primary market studies, desk research, pre- and post-test).
  • Content Marketing, Online Marketing, Social Media.
  • B2B, B2C.

Change Management

  • Process optimization.
  • Development, implementation and roll-out of new strategies.
  • Setting up organizational structures and developing of standardized processes. Re-organization.
  • Re-Launch of brands, products.
  • Digital transformation.
  • Implementation of all measures.