CORE AREAS OF CONSULTING

My consultancy is tailored to local and global corporations as well as to owner-managed organizations.
The core areas include brand, marketing, communication, sales marketing and change management.

BRAND MANAGEMENT

  • Domestic and global.
  • In various organizational structures (from line-organization to matrix-organization, owner-managed or local and global corporations).

BRAND STRATEGY

  • Brand Identity & Brand Architecture
  • Brand positioning.
  • Strategic planning, implementation & monitoring.
  • Steering of agencies (Corporate Identity, Corporate Design, Corporate Communication, Corporate Behavior) and other service providers (production, printer, media, ... ).
  • Implementation of all measures.

MARKETING/ COMMUNICATION

  • Communication planning, -steering, -monitoring.
  • Steering of agencies (creative agencies, communications agencies, media agencies) in addition to market research institutes.
  • Strategic planning, steering and monitoring of the entire marketing-mix.
  • Analysis by market research (primary market research, desk research).
  • Content Marketing, Online Marketing, Social Media.
  • B2B, B2C.

SALES/ SALES MARKETING

  • Identification and evaluation of market opportunities.
  • Drafting of business plans and managing and monitoring the achievement of goals.
  • Development, implementation and monitoring of sales strategies (sell-in, sell-out-tools, specific distribution concepts).
  • Sales controlling/management by performance summary for sales, key sales metrics, sales statistics.

Change Management

  • Process optimization.
  • Development, implementation and roll-out of new strategies.
  • Setting up organizational structures and developing of standardized processes. Re-organization.
  • RRe-Launch of brands, products.
  • Digital transformation.
  • Implementation of all measures.

Business Development

  • Development of new business fields and growth opportunities.
  • Search for suitable business partners..