Sonja Ehmer is very ambitious. And this ambition relates less to her as person as to the subject matter for which she is always focused and committed to. Sonja is preparing herself particularly well, creates her own picture of the context, analyzing and considering all circumstances astutely which inevitably leads to perfect solutions and which she implements and executes by using her comprehensive marketing expertise. Sonja is not afraid to go into detail, so that the result will be always 100 percent.
Due to her keen perception, Sonja could easily identify the important key issues and became quickly acquainted with the competitive and complex nature of the consumer durables market. She fulfilled her leadership role in domestic and international teams in in such a way that sustainable successes became visible.