“Mrs. Ehmer was responsible for the category ‘nike women’ at Nike. ‘Nike women‘ was, as an growth accelerator, a key strategic field for Nike. Mrs. Ehmer established this business opportunity at Nike. Because of her convincing and confident manner she has been able to motivate and inspire the entire team and all partners. She is a visionary, pragmatic, solution-oriented and with a high quality approach. She has managed to position the brand in a difficult competitive environment in both the consumer as well as at retail level as the # 1 Women’s Sports Brand.”
