The company EUBAG, founded in 2000, is a mid-sized company with headquarters in Ismaning and a further location in Cologne, which focuses on the maintenance of a data center (special real estate). EUBAG’s main focus is facility management and all related services.

Analysis:

• Desk Research:
  – Analysis of market and competitors
  – Analysis of company/business model and product
  – Analysis of target group – internal, external
  – Analysis of current communication/website
• Qualitative interviews:
  – Interviews with staff members internally (questionnaire will be coordinated with core team)
• Kick-off & validation workshop with core team:
  – Presentation of the project, tasks and goals, getting to know each other
  – Consolidation of analysis results
  – Identify internal requirements, SWOT analysis EUBAG
  – Derivation of action requirements and recommendations for the re-launch of the website.
  – Launch of the website. Development of specifications
  – Identify benchmarks in the industry or outside the industry
  – Coordinate results with core team

Strategy:

• The brand (self-image)
  – Definition of brand essence
  – Definition of brand values
  – Identification of the USP
• Description of the target group – development of personas
  – Property manager (facility manager)
  – House technician
  – Janitor
  – Skilled craftsmen (electricians / plant mechanics for heating, air-conditioning and sanitary engineering)
• Brand messages, key messages
• Determination of the content
• Determination of the concept of the website, the structure of the website, navigation, architecture, functional specification
• Evaluation of results and coordination with core team

Execution:

• Determine layout & design: (by Katharina Reichle)
• Logo re-design
  – Revision of existing word mark, 3 alternatives
• Website / basic visual concept
  – Visual look and feel
  – Use and interaction of basic elements of logo, typography, color, images, page layout
  – Design of the individual pages
  – Examples of use
  – Implementation of business cards, job advertisement, banner, flyers
• Claim development & Text for the website
• Programming of the website (by Elias Somvi)
  – Technical setup/optimization of content management system
  – Transfer of static design/look to all device formats (Responsive)
  – Transfer of the content to the new design
  – Possible adaptations of the content
  – Personalized handling of job offers and application forms
  – Testing on all devices
  – Adaptation of the backend for the maintenance of texts and images by the customer
  – Pdf instructions for the maintenance of texts and images by the customer
  – GoLive