Philipp & Keuntje (PUK) is a creative agency based in Hamburg and Berlin. The agency’s focus is on advertising, content & digital.

• Comprehensive competitive analysis within the MoPro market for ‘Bärenmarke’.
• Communication analysis of the competition including social media analysis.
• Definition of market potential in related markets and in products.
• Development of a strategic derivation for Bärenmarke inclusive future strategic orientation.
• Development of a competition analysis master as a template for different clients of the agency Philipp & Keuntje.
• Applicable for all industries, products and brands.
• Permanent advice to the agency Philipp & Keuntje in strategic issues and their feasibility in the industry.