Philipp & Keuntje


Company Profile

Philipp & Keuntje (PUK) is a creative agency based in Hamburg and Berlin. The agency’s focus is on advertising, content & digital.

Task Profile

  • Comprehensive competitive analysis within the MoPro market for ‘Bärenmarke’.
  • Communication analysis of the competition including social media analysis.
  • Definition of market potential in related markets and in products.
  • Development of a strategic derivation for Bärenmarke inclusive future strategic orientation.
  • Development of a competition analysis master as a template for different clients of the agency Philipp & Keuntje.
  • Applicable for all industries, products and brands.
  • Permanent advice to the agency Philipp & Keuntje in strategic issues and their feasibility in the industry.