Company Profile

WMP is a leading, independent strategy consultancy for business media and politics. Through their network, they represent their clients’ interests in the public sphere, with political institutions and policy-makers and towards German and international business leaders.

Task Profile

Client: diverse, e.g. a company in the IT industry (app development) with headquarters in London, UK

    • Development of brand identity:
      – Strategic brand analysis (customer, competition- and self-analysis).
      – Determination of current brand identity, development of future identity.
      – Definition of positioning statement & brand promise.
      – Development of brand claim.
    • Target group analysis by Personas (single interviews).
    • Quality control including action planning:

– CI and CD manual.
– Entire communication planning.
– Website.

  • Workshops with WMP AG, their clients and brand agencies.
  • Strategic cooperation with WMP AG in different mandates and projects.