Owner-managed company (200 employees) and market leader in ventilation technology.
Felderer is a wholesaler, manufacturer and project logistician for ventilation components. Felderer supplies construction sites throughout Germany, Austria and Switzerland.
- Comprehensive desk research:
– Analysis of the market and competitors.
– Analysis of company / business model and product.
– Analysis of the target group (B2B) – internal, external.
– Analysis of current communication.
- Qualitative Interviews / workshops with core team of Felderer.
– 40 Interviews with employees, key customers and competitors.
– Several workshops in order to involve core team in entire process.
- Development of brand identity:
– Strategic brand analysis (customer, competition- and self-analysis).
– Determination of current brand identity, development of future identity.
– Definition of positioning statement & brand promise.
– Development of brand claim.
- Development of new Felderer Logo, brand claim and Corporate Design. Entire Relaunch.
- New CD for all materials such as office equipment, all communication tools, Website, Banner, fairs … up to architectural communication design
- Development of relevant brand messages and user stories. Content development (work in progress)
- Development of digital campaign to launch the new branding and key messages (work in progress)