NIKE Deutschland GmbH, Frankfurt

Nike is the largest vendor of sports goods around the world. Turnover volume: $31 bn., 62,000 employees. Nike AGSS (region: Austria, Germany, Switzerland, Slovenia) is located in Frankfurt.

As Category Business Leader for ‘nike women’ in charge of the entire women’s business in Germany, Austria, Switzerland and Slovenia (region: AGSS).

From strategy development in the areas of marketing, sales, product, retail and finance to the implementation, evaluation, controlling, monitoring of all initiatives.

Leadership, Visioning and Strategic Planning:

• Creation and execution of business plans with the goal of gaining market share and strengthening the positioning of ‘nike women’.
• Management of profit development in the women segment (apparel, footwear, accessories), business planning, management accounting and monthly controlling in this area.
• Leading, training, developing and mentoring the women’s virtual team.

Drive Brand Development & Integrated Marketing

• Establishing Nike as the undisputed #1 women fitness brand in the market with strong focus on the consumer.
• Communication of product and brand stories in a compelling and exciting way as well as customized sell-in stories to maximize the impact of brand strategy.

Sales & Retail

• Ensuring the alignment of the account financial targets with the business financial women plan.
• Developing strategic partnerships with key retailer.
• Identification of new market opportunities for growth in cooperation with sales management.

Product

• Ensuring regional consumer trends and market information is incorporated into the product process at the appropriate time to influence the line development in European Headquarters.

Change Management:

• Establishment and implantation of the category ‚nike women’ (marketing, product, sales, retail, finance) within Nike matrix organization.

Brand Management:

• Establishing Nike as #1 women fitness brand.
• Target group segmentation.
• Execution of marketing mix. Focus on experience marketing to consumer as well as for retail.

Business Management (marketing/sales/product/retail):

As Category Business Leader responsible for:

• marketing,
• product,
• sales and

Marketing:
360º marketing, ATL, BTL, online, retail marketing, consumer events.

Product:
Ensuring alignment of all product lines (FW, APP, EQ) and a clear focus on consumer and market needs.

Sales:
Clear positioning at retail and consumer levels.
Strategic partnerships with key retail partners.
Implementation of specific floor space systems with strategic key accounts.

Retail:
Opening of various shop spaces and the first (Europe-wide) Nike store for women only in Munich. European roll-out of Pilot store.