“Multi-brand companies show the tendency to be comparably confusing, inconsistent and with higher complexity and strong internal competition. For the central brand management this bears additional challenges which can only be transformed into positive contributions towards the company strategy by clarity and determination, vision, courage and reliability, capability of communication and decision making. My experience with Sonja Ehmer over more than 6 years in BSH tells me: She has all these characteristics which are so important for target and result oriented team work. Despite all this professionalism, she brings a pleasant atmosphere which never falls short.”
